BRINGING INNOVATION FROM ASIA to AMERICA
One-to-Hundred
We don’t focus on zero-to-one companies. We invest in businesses that have demonstrated early product-market fit.
Domain Expertise
We focus on industries where we have domain expertise and networks:
AI, productivity, deep tech, healthcare, and consumer.
U.S. Market Potential
We seek differentiated, enduring products and IP with U.S. market leadership potential.
LET’S GO GLOBAL, TOGETHER.
ASQ is built by entrepreneurs who have founded, built, and scaled businesses to billions of dollars in valuation. The General Partners themselves have scaled companies in the U.S. market from the ground up and have raised hundreds of millions of dollars in funding.
We believe there is a more methodical, repeatable, and scalable way to approach this. Having operated businesses for over four decades collectively, we are now partnering with founders to help bring their world-class products and technologies to the U.S. market—and beyond.
Operators as General Partners
OUR THESIS
HIGH-AGENCY FOUNDERS
High-agency founders have the dream, tenacity, and conviction it takes to build companies that matter on a global scale. We look for people who don’t just adapt to challenges — they drive through them, setting new standards along the way.
PRODUCT LEADERSHIP
Great companies are built on products that aren’t just different — they endure. We back teams developing real IP and category-defining products that create lasting value and have the potential to reshape industries worldwide.
OPERATIONAL VALUE-ADD
The right operational support — from early hires to go-to-market strategy — can make the difference between a good idea and a dominant global company, especially when expanding into complex markets like the U.S. and Asia.
EVENTS
2025-10-16 to
2025-10-18
2025 Koom Festival New York
The 2025 Koom Festival New York will bring together Korean entrepreneurship, culture, food, and entertainment over three days at the Duggal Greenhouse in Brooklyn. The event will feature startup pitching to major investors, cultural exhibitions, a Korean food market, and performances from emerging K-pop and EDM artists. It aims to bridge Korea and the U.S. through innovation and creativity, drawing over 10,000 attendees. Highlights include Founder’s Day, Builder’s Day, and K-Culture Day with keynotes, pop-up markets, and live concerts.
FOUNDERS 🩵 US
Jae Lee
CEO @ Twelve Labs
“TwelveLabs is fortunate to have access to their knowledge in building a great business from fundraising to closing deals to building a formidable leadership team. Their network is far-reaching and highly impactful. I go to John and Saeju to get help on the hardest problems.”
Joseph D. Lee
CEO @ Syncly (YC W23)
“If I were asked to name just one investor that every founder should meet, it would be John. His advice is by far the most actionable and effective in helping me craft the right product, GTM, operations strategy for the U.S. Market.”
Kik Lee
CEO @ Solomon AI
“John has been an invaluable partner in our journey—his advice on building a strong U.S. team as a Korean founder and navigating strategic conversations with VCs has had a real impact on our growth. I’ve deeply appreciated his thoughtful guidance and support as an early believer in what we’re building.”
